House flipping — buying a property, renovating it, and selling for profit — is one of the most accessible ways to get into real estate investing. But it is not a get-rich-quick scheme. Successful flippers treat it as a business, running numbers on every deal and maintaining strict discipline on budgets and timelines.
Is Flipping Right for You?
Before you start, ask yourself:
- Do you have access to $30,000-$60,000 in capital (for down payment + rehab)?
- Can you manage a project timeline of 3-6 months?
- Are you comfortable making decisions under uncertainty?
- Do you have a market where properties sell within 30-60 days?
If yes, flipping can be highly profitable. Average flip profits range from $30,000 to $70,000, with experienced investors consistently clearing $50,000+ per deal.
Step 1: Learn Your Market
Real estate is local. Before you flip anything, study your target market:
- Median home prices and price-per-square-foot by neighborhood
- Average days on market (under 30 is ideal for flippers)
- Rental rates (as a backup exit strategy)
- Local contractor costs and availability
- Permit requirements and inspection timelines
Step 2: Find Deals
The best deals are off-market. Here are the top sources:
- Driving for dollars: Drive neighborhoods looking for distressed properties. Tools like DealMachine help you track routes and skip-trace owners.
- Direct mail: Send letters to absentee owners, pre-foreclosures, and probate leads.
- Wholesalers: Build relationships with local wholesalers who find deals for a fee.
- MLS: Properties listed 60+ days with price reductions can be negotiated down.
- Data platforms: PropStream and BatchLeads let you filter for motivated sellers.
Step 3: Analyze the Deal
Every deal must pass the 70% rule: Maximum offer = ARV × 70% - Repairs. Use our free flip calculator for a full analysis including hard money costs, holding costs, and closing costs.
Step 4: Finance the Deal
Most beginners use one of these financing methods:
- Hard money loans: 10-15% interest, 1-3 points, close in 7-14 days. Best for speed.
- Private money: Loans from individuals (friends, family, other investors). Negotiate terms directly.
- Cash: No interest costs. Maximizes profit but requires significant capital.
- Home equity: HELOC on your primary residence. Low rates but puts your home at risk.
Step 5: Manage the Rehab
Rehab management is where deals are won or lost:
- Get 3 contractor bids for every major scope item
- Create a detailed scope of work (SOW) before starting
- Pay contractors in draws tied to completion milestones
- Visit the site 2-3 times per week minimum
- Budget 10-15% contingency for surprises
Step 6: Sell for Profit
Price the property competitively based on recent comps. Stage it professionally — staged homes sell faster and for more. Work with an agent experienced in investor deals. Target selling within 30 days of listing to minimize holding costs.
🧮 Analyze Your First Deal
Plug in the numbers on any property and get an instant Solid/Tight/Walk verdict.
Open Flip Calculator →